Integrity in Marketing
While marketing is often about persuasion and manipulation, it can be done with integrity.
Honesty goes a long way. It is just a matter of respect to not manipulate all kinds of aspects of the image of your brand or product, especially when it comes to bending the truth.
Sell a good product, not a just a good story.
Integrity in Marketing, by Brenda Keener
Marketing with Integrity is Critical to Keeping Customers